What is a brand?
This is not a simple question?
A brand is more than a set of expectations, memories, stories and relationships the brand is the voice of the leader.
The leaders of the World have been identify in the best commercials of all time made in 2005 by Steve Jobs.
We need to create strategies not only to sell the products, we want to promote the products because is the best.
An example is NIKE, they sell shoes but we are not talking about a simple pair of shoes, we are talking about the best.What they teach us? and how they do this?
They teach us to not give up and how? They encourage to discover the passion because people with passion can change the world in better.
Steve Jobs – Marketing is About Values (THINK DIFFERENT)
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