E-mail Marketing
Is e-mail marketing the new trend?
Have you ever thought about what each email in your inbox actually means or how you know when your favorite products are priced lower? Well, that’s what we’re talking about today.
Email marketing is a commonly used strategy in recent years by most companies, but very often its value is downplayed. What are the causes?
Not long ago we focused our attention on words, texts and campaigns, then we learned about the real importance of wording, how to choose correctly what we want to convey.
This is also key for email marketing. To keep the relationship between you and the recipient you need a campaign that first and foremost conveys true, conformable data. Further you need to identify the real needs of your followers and know how to convey the solutions to them so that both parties win. A campaign whose goal is based on truth is a campaign that will be successful, even if it takes time. Statistically track every campaign you launch, periodically check audience numbers, be aware of both the database that chooses to stay and the audience that chooses to unsubscribe.
The unsubscribed audience is the one that teaches you what works and what doesn’t.
Each of us is the recipient of brands. Let’s think about what our top 3 favorite brands are, what we know about them and how all the information reaches us? Without realizing it, the simple fact that we accept the option to subscribe to a site (often doing so in exchange for a voucher) keeps us informed of everything that is going on.
If you’re here to identify ways to work with your current customers, we assure you it’s worth it.
A very interesting US study by Forrester Research showed that almost 90% of customers use email to reach out. The population chosen for this study was 50 US marketers, the method used was interview, all were asked if they use email to achieve their marketing goals and how effective is it?
The answers were as clear as can be. Effectiveness ratings show that this strategy achieves its objectives and comes with a number of benefits:
– This email marketing strategy requires the internet, whereas the old methods used various and more expensive resources such as consumables, time for editing and designing, printing and delivery. Thus we see a considerable decrease in cost.
– The processing time used before and the time it takes now to write and send an email is totally incomparable.
– Delivery. If the delivery time to send a notification by post or courier involves a range of 1-4 working days, by email it takes only seconds for the recipient to get hold of the information/document as well.
Enjoy the benefits of the virtual world too, it really does have endless possibilities!
